Texture Talk: The Natural Hair Influencers You Should Already Be Following


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Photography Courtesy of Sully G.

Welcome to Texture Talk, a column that celebrates and deep dives into the dynamic world of curly hair, from crowns of curls that are free flowing to strands that are tucked away in a protective style.

It’s safe to say that the rise of natural hair influencers has helped to revolutionize the textured hair community. If you’re as obsessed with your curly hair as we are, following these eight social media stars is sure to help guide you on your own natural hair journey.

NYC-based hair influencer Sully G details her life as a colour-obsessed curly-haired girl, and her enviable set of locks certainly give a whole new meaning to the term redhead. Sully’s feed is perfect for the natural-haired girl that doesn’t shy away from a new hue and doesn’t necessarily wait for a chair at the salon to open up in order to change up her look. Her Insta reels are fun and informative, and cover off everything from her latest product finds to how to prep your hair for vacation.

This social media powerhouse has been a mainstay among natural hair influencers for over a decade. Isimeme uses Instagram and YouTube to document everything from wash day to drugstore shopping hauls. Her YouTube channel is ideal for those with type 4 hair searching for in-depth tutorials on a variety of styles and treatments, including how to nurse your hair back to health after heat damage, wig application tips, and preparing for a protective hairstyle.

This Afro-Latina is just as proud of her Puerto Rican heritage as she is of her seriously enviable curls. Based in Los Angeles, Gaby, aka @TheCurlyBella, charms on both Instagram and YouTube with easy-to-replicate tips and product suggestions for all her fellow curly-haired girls. If you have type 3 curls and thrive on curl definition and discovering new formulas that will allow for your natural hair to shine, Gaby could definitely be your new favourite follow.

This British beauty’s social media is truly a one-stop-shop when it comes to all things natural and textured hair. Her YouTube channel is brimming with easy-to-follow tutorials on a wide range of styles for type 4 hair, including jumbo knotless box braids, finger coils and top knots. If your skill level is lacking and your schedule is even more so, you’re bound to find some DIY methods here to help you pull off these looks in style.

Toronto-based Shanique Buntyn is one of the OG natural hair influencers. She’s been documenting her natural hair journey from the very beginning and her online following grew dramatically, right along with her hair. She offers up tried and true methods for growing longer, thicker hair and the necessary product recommendations to boot. Her type a/b hair is perpetually in a gloriously defined twist-out or sleek ponytail, and she’s not shy about showing off how to achieve these classic looks.

Based in Washington D.C., Jewellianna, aka @jewejewebee, is a hair, beauty and fitness enthusiast whose inviting Instagram account includes a wide array of to-the-point tutorials and lifestyle content. If it’s natural hair growth tips you’re after, head to her YouTube channel, where you’ll get a peek into her healthy hair maintenance routine, plus loads of tips for nurturing thick hair and defining type 3 curls.

Alba is a curly hair content creator whose passion is palpable on-screen. Follow her Insta to keep tabs on how she keeps up her stunning curls, including her first-time foray into hair colour. Her YouTube channel is also a versatile watch and includes everything from five minute beauty routines and curly hair hacks to DIY hair recipes, including her favourite hair growth oil and flaxseed hair gel.

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