Peloton Launches a Collection by a “Project Runway” Alum — and Jess King Is the Muse


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PS: How does Jess King and her style influence the Brittany Allen x Peloton collab?

BA: Jess King is the perfect muse. She was the first one to take a chance on me when I had nothing. I hadn’t dressed anyone with a large following, and she must have known that we are the same amount of weird from the first DM I ever sent her.

One of the many things I love about Jess is she just lets me be me. She gives me full creative rein. She will call me and tell me she has this artist ride or a specialty class coming up with a theme, and she lets me run with it. Having her as the muse for my collab collection makes that process so easy, because I know she is down to wear anything. Not many people are like that, so when I was creating this collection, I kept thinking of her and how ambitious I want my customers to be when it comes to activewear. Jess always wants me to get funky and push the design, so this collection shouldn’t be anything different. I mean, if I am doing something subtle, what makes me different than other activewear designers out there? Having her in the back of my mind helped push the envelope with all the exciting styles in this lineup.

“If I am doing something subtle, what makes me different than other activewear designers out there?”

JK: [Allen] is a sister to me. We have become best friends, and it has been the most enjoyable, reliable, fun friendship and relationship. It’s amazing because we get to be friends in our personal lives, but at the same time we get to create together, which is such a deep passion we both share. I feel like Bri’s brand just matches mine on the bike and the tread. It’s energetic, bold, electric, shiny, glittery, and flirty. When I have something on that’s so fun and colorful, it just makes me feel energized.

PS: Which pieces from the collaboration are you most excited about?

JK: I am jazzed about every single piece in the collection. I’m really excited about the pink bra and the pink cargo short, because it’s such a fun color that really pops on the screen. And then Bri also made this cargo jacket that I’m gonna wear every single day. It’s a perfect material. It’s lightweight, but it’s like elevated athleisure. Even though it’s athleticwear and I’m going to get sweaty and work hard, I also feel like I’m in couture.

BA: The hero pieces of the collection are the sequin hoodie and the cargo jacket. But let’s face it, the hoodie is for after the gym to throw on and go about your day. Usually that part of someone’s daily regimen doesn’t look as high fashion, but we found a way to do it. The cargo jacket, on the other hand, is extremely versatile, and I don’t think there is anything our consumers can’t do in this jacket. It’s absolute perfection. It brings the fashion-forward details without restraining the individual during exercise.

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