Moroccanoil Unveils a Purple Hair Treatment + More Beauty News

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Plus, Timothée Chalamet is the star of Chanel’s new Bleu de Chanel campaign film.

Moroccanoil drops a purple hair treatment that banishes brass

moroccanoil purple treatment

If blondes have more fun, then Moroccanoil wants to keep the party going with the launch of their anti-brass Moroccanoil Treatment Purple. This lilac edition of the haircare brand’s bestselling oil treatment has been formulated to include tone-correcting violet pigments, which neutralize brassiness in blonde, grey and highlighted hair while cancelling out stubborn yellow and orange hues with each use.

In a study conducted by the brand, 95 per cent of respondents said the product helped maintain their blonde between salon trips after just one week of use, and 91 per cent considered it an essential part of their blonde hair care routine. In addition to helping maintain a bright hue, linseed extract and argan oil help to hydrate and soften strands, so your hair looks and feels healthier. Party on, blondes!

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Grown Alchemist and Equinox announce a new global partnership


Attention gym buffs and beauty enthusiasts: Your next post-workout shower at your local Equinox is about to be a spa-like experience worth all the sweat. Biological beauty brand Grown Alchemist has teamed up with the luxury gym in a global partnership that places their premium body care products at over 100 Equinox clubs worldwide — including locations in Toronto and Vancouver.

Equinox members will now be able to indulge in an elevated shower experience, using products like the Energize Body Cleanser, Gentle Facial Cleanser and Hydra Care Shampoo. And, custom treatments will be available at select Equinox Spa locations.

“We are thrilled to be partnering with Equinox on this global venture, and are excited to bring our pioneering advanced formulations to the Equinox experience and enhance their journey to maximize cellular potential inside and out,” shares Anna Teal, Global CEO of Grown Alchemist, in a press statement.

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Kosas launches a brightening blush


Shenna Zadeh, the founder of Kosas, has always believed that “blush is life.” Whether they’re giving off a bashful flush or a sweat-induced tinge of pink, the changing colours of our cheeks are proof that we’re full of feelings — and Zadeh sought to launch a blush with shades that reflect the energy and excitement that comes with living a full life.

Enter Kosas’ Blush is Life Baked Dimensional + Brightening Blush. Formulated with hydrating hyaluronic acid and squalene, these baked powder blushes impart a healthy swipe of colour and a radiant, skin-like finish, with two tones swirled into each shade to add dimension. From hot pink “Adrenaline” to cool pink mauve “Euphoria,” there’s a shade to match your every mood.

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Timothée Chalamet stars in Chanel’s Bleu de Chanel Campaign film

After being announced as the ambassador of Chanel’s Bleu de Chanel fragrance earlier this spring, Timothée Chalamet now stars in the French beauty house’s Bleu de Chanel campaign film.

Directed by the legendary Martin Scorsese (who directed the first Bleu De Chanel campaign in 2010), the film follows Chalamet along a path of self-discovery as he explores what Scorsese describes as “the conflict between celebrity and staying true to being an artist.” Throughout the film, flashes of blue light contrast against the black and white scenes, symbolizing rays of hope and hints of optimism. The campaign’s overarching message? “Find your blue, find yourself.”

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Armani unveils a new liquid blush


The latest addition to Armani’s beloved Luminous Silk Range is a gorgeous liquid blush we’ll be wearing all summer long. Inspired by the brand’s lipstick formulation, the Armani Luminous Silk Cheek Tint fuses pigment-packed colour with a lightweight formula to create a seamless product that melts into the skin without moving your makeup.

Ready to shop in six shades like “53 Bold Pink” and “31 Vivid Coral,” these blushers will add a sun-kissed flush to your summertime glam, and they last on the cheeks for up to 12 hours.

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