Emily Ratajkowski Is the New Face of Flowerbomb + More Beauty News

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Including Ilia Beauty’s expansion into skincare.

Emily Ratajkowski fronts Viktor & Rolf’s Flowerbomb fragrances

Emily ratajkowski Viktor & Rolf
Photography Courtesy of Viktor & Rolf

There was no one better suited to become the new face of Viktor & Rolf’s Flowerbomb fragrances than Emily Ratajkowski, according to the designers. “We have admired Emily Ratajkowski for a long time and we’re happy to welcome her to the Viktor & Rolf family,” share founders Viktor Horsting and Rolf Snoeren in a press release. “As her work clearly testifies, Emily is a multifaceted talent. Her wide range of qualities and talents make her into the perfect embodiment of Flowerbomb.” Since launching 18 years ago, Flowerbomb has maintained bestselling status, disrupting the fragrance world with its floral gourmand perfumes and embodiment of fragrance femininity.

Ilia expands into skincare with an undereye cream

Ilia eye cream
Photography Courtesy of ILIA Beauty

Ilia’s first venture into the skincare category has arrived via a lightweight under eye cream that brightens and de-puffs skin in preparation for makeup application. Inclusive of potent skincare actives such as peptides, caffeine, upcycled avocado extract and plant-based retinol alternative sea fennel extract, the Bright Start Activated Eye Cream is also clinically proven to hydrate and smooth skin while reducing the appearance of dark circles. Its cooling ceramic applicator makes this the *perfect* prep step before going in with foundation or concealer.

L’Occitane unveils a winter-worthy body balm

Body balm
Photography Courtesy of L’Occitane

The release of L’Occitane’s Immortelle Shea Body Balm is perfectly timed to help remedy dry winter skin. The star ingredient in this fast-absorbing cream is L’Occitane’s iconic Immortelle Essential Oil, a powerhouse antioxidant derived from the Immortelle flower. Also formulated with organic shea butter and pea peptides, these ingredients join forces to visibly firm and boost elasticity in the skin while fading dark spots. Brb, going to lather up and hibernate.

Manscaped debuts a beard trimmer

Beard kit
Photography Courtesy of Manscaped

When Manscaped launched in 2016, the goal was to change the face of men’s grooming. In 2023, the brand is trusted by over seven million men worldwide — which is why we bet its first-ever beard trimmer,The Beard Hedger, will be a success. This cordless device is conveniently waterproof, so it’s suitable for wet or dry use and promises to deliver ultra precise results — with rust-resistant blades and without razor bumps or irritation. In addition, you can also shop The Beard Hedger Pro bundle , a beard maintenance kit complete with all the essentials you need from trim to treatment, including the trimmer itself.

Vichy’s LiftActiv line has a new addition — and it includes retinol

Retinol serum
Photography Courtesy of Vichy Laboratories

Vichy Laboratories is expanding their LiftActiv range with an approachable and hydrating retinol serum designed to combat wrinkles, skin texture and hyperpigmentation. If you’re intimidated by the use of retinol, the 0.2% pure retinol formula within the LiftActiv Pure Retinol Serum is a safe place to start. With Vichy’s Retinol Guard Technology, this product also offers up an innovative technology that stabilizes sensitive ingredients (like retinol) so you don’t have to worry about harsh side effects.

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