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Plus, Sephora Canada carries its first supplements brand, a stylish sanitizer gets a makeover, and more.
Burberry Hero has arrived
Unless you’ve been living under a (social media-free) rock, you’ve likely been acquainted with Burberry’s new men’s fragrance launch, Hero, which dropped on August 2. With an ad campaign that features actor Adam Driver as an enigmatic, strapping centaur set against a moody coastal backdrop, it’s pretty hard to miss. To learn more about the new fragrance, we spoke with Aurelien Guichard, the nose behind the scent.
“Hero is a scent that embodies hope, strength, power, but also a real sensibility,” he says. “We wanted to create a fragrance that embodies freedom, and at the same time adds a dimension of softness and care for the environment.” To touch on the environmental element, Guichard included upcycled ingredients like Atlas cedarwood oil from North Africa, extracted from cedarwood waste.
“We combined three different qualities of cedarwood oil. Virginia, which is dry and vibrant, Atlas, to add an amber-y, soft olfactive profile, and finally, cedarwood oil from the Himalayas, which is almost honey-like. The combination of these three cedars creates an imaginary fourth cedar, and we really built a fragrance around this woody identity. Cedar is also an interesting ingredient as it symbolizes freedom, strength and incorruptibility — to me, an element that is very proper to the modern hero.”
The scent, which combines cedar with bright notes of juniper and Italian bergamot, wholly embraces the idea of contradictions and duality (note the selection of Driver as the face of the fragrance, who is simultaneously bold, and subtle, in appearance and in character). “I think the project is all about that — it’s about finding ingredients that are masculine, but not just strong and boring. It’s about being subtle, refined, but still very masculine.”
Beautycounter’s Think Big All-In-One Mascara is here
Hot on the heels of its Lid Glow Cream Shadow launch, certified B-corp brand Beautycounter has dropped Think Big All-In-One Mascara, a creamy, tripeptide-infused formula that conditions and strengthens lashes while adding substantial lift and volume. Created with true black pigment — a carbon black alternative that adheres to the brand’s 12 rigorous safety standards — the weightless formula includes a mix of rice bran, calendula flower extract, and carnauba waxes for a lightweight, non-irritating feel. Plus, it’s housed in a stunning golden vessel made with 31 percent post-consumer recycled (PCR) and features a flexible wand to coat every lash hair with incredible precision.
Amika drops Power Hour Curl Refreshing Spray
In need of a mid-week curl reboot? Consider adding Power Hour Curl Refreshing Spray, the latest addition to Amika’s best-selling curl collection, to your hair routine. This lightweight, shine-enhancing spray features tapioca starch and linseed extract to redefine waves, curls and coils, while hydrolyzed wheat protein and soybean extract seal in moisture to smooth away frizz. Spritz it on second (or third, or fourth) day curls to instantly bring them back to life. On freshly washed hair, cocktail it with Amika’s Curl Corps Defining Cream and Curl Corps Enhancing Gel before diffusing to achieve definition, bounce and touchable softness for days.
Touchland relaunches its Power Mist Moisturizing Hand Sanitizers
Up your hand sanitizer game with Touchland, the trendiest germ-buster since… well, ever, really. Since launching in 2018, the brand has gone viral (no pun intended) for its playful packaging, non-sticky feel and delightfully addictive scents. Now, in collaboration with Swiss perfume house Givaudan — responsible for hits like Pink Sugar and well as top-shelf fragrances from luxury brands Diptyque and Etat Libre d’Orange — Touchland has reinvented its OG collection with updated versions of its signature scents, along with five new fragrances, including fresh apple, velvet peach and rainwater. To celebrate the relaunch, the brand is unveiling a racy campaign across all its social media channels, featuring sexy imagery — in direct contrast to its squeaky clean purpose. “As we are all learning how to navigate a post-COVID world, our relaunch comes at a time when the desire to touch is higher than ever. We want to empower people to have a good time, without being reckless,” says founder Andrea Lisbona. You’ll definitely want to get your hands on this one.
Moon Juice has arrived in Canada
Canadians can finally (!) hit “add to cart” on wellness brand Moon Juice. Now exclusively available at Sephora Canada, the holistic beauty brand boasts an array of adaptogenic skincare and wellness supplements, to help de-stress your body from the inside out. Choose from seven of the brand’s best-selling supplements, skincare, and haircare products, including SuperYou, an ashwagandha-packed supplement designed for energy and focus; Magnesi-Om, a calming berry-flavoured drink mix; and Cosmic Cream, an elasticity-boosting moisturizer that offers blue light protection. Moon Juice’s entry into Sephora Canada marks the first time the retail giant is including supplements in its lineup of offerings, potentially opening the door for further expansion into the wellness category down the line. Gear up for some major self-care.